Tap the Growing Market Trend Toward More Energy Efficient Homes 

Across the nation there is a growing consumer demand for high performance, energy efficient homes. This growing market demand is best illustrated by the fact that in 2002, 17% of all new homes built met the ENERGY STAR Homes standard. Another illustration of the potential market power of homes that are rated to be energy efficient is a consumer survey completed by Pulte Homes in Tucson, Arizona. The Pulte study found that 88% of the consumers who purchased Pulte ENERGY STAR Homes listed the energy features of the home as important in their decision making. 

Present the Energy Efficient Builder the Opportunity to Differentiate Their Product Through Marketing of the Energy Efficient Features

A home energy rating provides proof for a builder to demonstrate the energy efficiency of the home through an independent on-site inspection by a qualified building performance professional - a home energy rater. The energy efficient builder can differentiate his homes in the market place through this verification. 

Increase the Buying Power of Consumers

An energy efficient mortgage increases the buying power of consumers purchasing an energy efficient home by crediting the home’s energy savings in the loan qualification process and the home’s appraised value. This not only increases the number of families able to afford a home but also allows consumers to afford more of a home. A home energy rating is the key that unlocks the access to an energy efficient mortgage.? 

Demonstrate Good Corporate Citizenship by Enhancing the Quality of the Environment and National Security

Responsible builders like to be perceived as responsible corporate citizens in their community. The energy we use in our homes is responsible for a large portion of pollution caused in this nation. In addition, the large amount of oil imported to our nation from the volatile Middle East raises serious national security concerns. An energy efficient home reduces pollution and the demand for Middle Eastern oil. Builders can demonstrate their corporate responsibility by building and marketing energy efficient homes.
The Federal Government is in the process to mandate that all states accept the higher energy efficient building standards by 2015. Be a leader and start now.

Access available to federal and state tax incentives to builder and customer.